广告英语术语——公共关系用语

社论式广告
advertorial

倡导广告
advocacy advertising

伏击式营销
ambush marketing

视听材料
audiovisual materials

公告牌
bulleting boards

社会参与
community involvement

企业广告
corporate advertising

企业识别广告
corporate identity advertising

危机管理
crisis management

娱乐
entertainment

展品
exhibits

特写
feature articles

内部通报
house organ

以货代款
in kind

机构广告
institutional advertising

游说
lobbying

前期市场企业广告
market prep corporate advertising

营销公关
marketing public relation

新闻简报
news/press release

意见抽样
opinion sampling

慈善行为
philanthropy

招贴
posters

传媒炒作
press agentry

传媒工具
press/media kit

公共事务
public affairs

公共关系户
public relations

公共关系广告
public relations advertising

宣传
publicity

公众
publics

招聘广告
recruitment advertising

声望经营
reputation management

撰写讲演稿
speechwriting

赞助
sponsorship

赛场营销
venue marketing

新闻通报录像
video news release

作者：不详 来源：网上转帖